Apple is expected to unveil its next-generation iPhone 17 lineup in early September, with pre-orders likely going live within days of the announcement. For tech-savvy users across the UAE, this year’s models promise major design shifts, new naming conventions, and some of the most powerful features ever seen in a smartphone.

In a surprising move, Apple appears set to introduce a completely new model called the iPhone 17 Air. This ultra-slim device is rumored to be the thinnest iPhone ever created, boasting a sleek profile measuring just 5.5 mm at its slimmest point. It replaces the older Plus variant and is expected to be positioned as a lifestyle-first iPhone, ideal for users who value minimalism and elegance. Despite its compact frame, the Air model may feature a 48-megapixel rear camera, 24-megapixel front camera, and the latest A19 chip paired with 8GB of RAM. It is also likely to be eSIM-only, completely eliminating the physical SIM card tray.

While the iPhone 17 Air may be targeted at design-focused users, the Pro and Pro Max versions will cater to power users who demand cutting-edge performance. These premium devices are rumored to come equipped with the A19 Pro chip, 12GB of RAM, and advanced cooling technologies to prevent overheating during prolonged usage. Apple is reportedly enhancing the display experience with ProMotion 120Hz refresh rate and improved anti-reflective panels, delivering smoother visuals and better outdoor visibility.

Photography lovers can look forward to a host of upgrades. The Pro series may include a 48-megapixel telephoto lens with enhanced optical zoom capabilities, along with a sharper 24-megapixel front camera. Apple is also expected to rework the Dynamic Island feature, making it more intuitive and functional than previous iterations.

Design-wise, the iPhone 17 Pro lineup could introduce a horizontal camera bar and switch to a lighter aluminum-glass body. Fresh color options may include Sky Blue, Copper, Dark Blue, and others, giving UAE buyers more room for personal expression. Additionally, standard iPhone 17 models may now include features previously limited to the Pro line, such as the Always-On display and refined battery management via iOS 26.

In terms of pricing, the base iPhone 17 is expected to start from around AED 3,799, while the iPhone 17 Pro may retail from AED 4,499. The Pro Max could exceed AED 5,499 depending on storage options. As anticipation builds, Apple is also reportedly expanding its retail presence in the UAE, ensuring improved access and service for local customers.

The iPhone 17 family is shaping up to be one of Apple’s most diverse and innovative product launches to date. Whether users want a stylish lightweight device or a fully equipped flagship powerhouse, there seems to be something for everyone. With launch day just weeks away, UAE buyers can expect more details to unfold soon. Dealal.com will be tracking the official release, pricing, and exclusive pre-order offers as they become available.